Apple Negotiating with Google Gemini to Enhance iPhone AI Capabilities

According to Bloomberg, Apple is actively negotiating with Google to incorporate its Gemini generative AI technology into iPhones.

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Apple is also considering utilizing OpenAI's ChatGPT for its AI features, as CEO Tim Cook has confirmed the company's focus on artificial intelligence.

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Tim Cook stated that Apple plans to release AI features to customers later this year, emphasizing the significant investment in this area.

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Bloomberg suggests that Apple's AI features might integrate a combination of both first-party and third-party AI models.

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Apple's upcoming iOS 18 could feature on-device generative AI powered by its own models, while cloud-based AI services may come through partnerships with companies like Google.

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If the deal with Google materializes, Apple would follow in the footsteps of Samsung, which integrated Google's AI technology into its Galaxy S24 smartphones.

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The implementation of Google's AI tech into Apple devices, including potential branding, remains undecided.

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Apple's existing agreement with Google, making Google Search the default on its devices, is valued at $18 billion annually.

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However, such deals have faced scrutiny from regulators, including accusations of unfairly strengthening Google's market dominance.

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A potential AI partnership between Apple and Google could extend Google's AI tools to over 2 billion iPhones in the market, but it may also indicate that Apple's own AI technology lags behind competitors.

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