Getting Ready for Apple: What We Want in iOS 18

Google's I/O conference focused on AI, overshadowing Android 15.

[{"selector":"#anim-b7ef222b-1d9d-4b4c-89c5-428a78db9bbd","keyframes":{"transform":["translate3d(-115.28663%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f78ca2c2-f882-4ca0-a5ac-389252a74e8e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b3133d49-f856-45fe-a0e5-66e614cb4d18","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}]

Now, attention turns to Apple and the upcoming iOS 18 at WWDC.

[{"selector":"#anim-5c433357-c50c-41a5-b4c4-1a4ecc18619c","keyframes":{"transform":["translate3d(107.86516%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-558f148e-65f5-4bef-a749-d2c7a693a4a2","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-38b3e4a6-84bc-4122-bd1b-f1edb5b75edd","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}]

Users have lived with iOS 17 for seven months, experiencing highs and lows.

[{"selector":"#anim-50a58bd6-c54b-4dde-af12-d09dd636cf28","keyframes":{"transform":["translate3d(-110.58823%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4d9833e3-5c9d-43a5-96c7-d5dc68eb1520","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c0a8ccc0-3a5c-4831-b6bf-f04308fee169","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}]

StandBy Mode was introduced in iOS 17 but could use further development.

[{"selector":"#anim-aac01a10-1837-47bb-84bb-7535e22613b3","keyframes":{"transform":["translate3d(111.64179%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1f459049-f6f5-4fc3-ad7a-c06a9fdb5400","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1cd406d3-8fc5-4f7d-b21e-1df6bd962e63","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}]

Siri's capabilities could expand with large language model integration.

[{"selector":"#anim-deaf1c1c-fa52-416e-baa9-cdb5ad1c704b","keyframes":{"transform":["translate3d(-108.52272%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d47d8ad3-2c90-4422-b302-0b44685435e3","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a9758513-da51-4d79-b045-4c623277b465","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}]

Multilingual households desire better language detection from Siri.

[{"selector":"#anim-300ae945-3b55-4bae-bb3c-4c772d922095","keyframes":{"transform":["translate3d(110.94676%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fc02f68a-82cd-4644-af02-b39c08bee97c","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4f2b72e4-317a-4de5-91f8-910e304c68b3","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}]

Check In, a feature introduced in iOS 17, could be enhanced for group use.

[{"selector":"#anim-fea35210-aa76-41a6-b60a-04b347306a81","keyframes":{"transform":["translate3d(-112.0482%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-287d27d3-74b2-4c76-a6a7-36d1c9c75e97","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b47aee13-d16d-496c-abca-d0cf941a0636","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}]

Users want the ability to schedule texts in Messages, similar to other platforms.

[{"selector":"#anim-b946817e-c327-4e05-97cc-8aaa0b0d50bc","keyframes":{"transform":["translate3d(112.04820%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b3a9f3be-c9ad-44be-b370-abf4c4f072de","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-758f58df-2e46-4440-a382-4c0775e2c31d","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}]

Suggestions include a separate pro camera app for advanced photography features.

[{"selector":"#anim-99a82be6-d669-4246-914e-b8b00a967246","keyframes":{"transform":["translate3d(-107.5419%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4da26baf-2d45-4958-a68b-ec8e80fb8097","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b8e669c0-6188-4ed5-ab45-7fae9eea2df0","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}]

These improvements could enhance user experience and productivity on iPhones.

Arrow Arrow Learn more