Huawei Introduces Latest Smartphone Range to Intensify Competition with Apple

Huawei unveiled its latest smartphone lineup to bolster its presence in China and challenge Apple's market dominance.

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The Pura 70 series replaces Huawei's previous P series and marks the company's renewed confidence.

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Huawei's Mate 60, launched quietly last year, showcased high-end chip technology, raising concerns amidst U.S. sanctions.

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Despite U.S. sanctions, Huawei's smartphone shipments in China surged by 64% in the initial six weeks of 2024, while Apple saw a 24% decline in iPhone sales.

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The Pura 70 series consists of four models: Pura 70, Pura 70 Pro, Pura 70 Pro Plus, and Pura 70 Ultra, with varying price points.

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Starting prices in China for the Pura 70 series range from 5,499 yuan to 9,999 yuan, directly challenging Apple's iPhone lineup in similar price brackets.

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Huawei's new smartphones boast premium features including textured backs, large screens, and advanced camera capabilities such as long-range zoom and high-speed object capture.

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Running on HarmonyOS 4.2, Huawei's proprietary operating system, the Pura 70 series aims to reduce reliance on Google's Android ecosystem.

While Huawei has not disclosed the specific chipset, speculation suggests it may feature the Kirin 9010 processor, an upgrade from the previous Kirin 9000s used in the Mate 60.

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The introduction of the Pura 70 series signifies Huawei's determination to regain its foothold in the smartphone market amidst ongoing challenges and uncertainties.

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