Huawei Tops China Smartphone Sales After US Blacklist

Huawei regains the top position in China's smartphone market in the first two weeks of the year, putting pressure on rivals, including Apple.

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The resurgence is attributed to the release of the Mate 60 Pro 5G smartphone, powered by the locally developed Kirin 9000S processor, and the HarmonyOS mobile platform.

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Brand loyalty among Chinese consumers plays a significant role in the popularity of Huawei's new 5G handsets.

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Despite the success, Huawei faces fierce competition from Apple, Xiaomi, Oppo, and Vivo in the high-end smartphone market.

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China's smartphone industry showed signs of recovery in 2023, with 6.5% YoY growth in shipments to 289 million units.

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Domestic brands constitute around 80% of total shipments, with the high-end handset segment growing 37% in 2023.

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Apple experienced a 13% revenue drop from its Greater China region in the December quarter, facing competition from Huawei and Chinese vendors.

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Huawei's resurgence, coupled with the popularity of foldable phones.

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Contributes to Apple's decline in the Chinese market, affecting its share in the global premium smartphone segment.

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