LinkedIn Introduces Premium Pages and Exclusive Subscription Plan with Growth Tools for Small Businesses

LinkedIn is testing a new subscription plan, Premium Company Page, aimed at boosting revenue for small and medium-sized businesses.

[{"selector":"#anim-7e681818-9fdf-4b53-a2fc-ac1bdc300235","keyframes":{"transform":["translate3d(-115.92356%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-27cfdb74-bd31-4d11-8086-0f80af664114","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2efea27b-3148-413d-9d4b-1d7e05697fa4","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}]

The subscription, priced up to $99 per month, offers AI-generated content and tools to enhance follower count and visibility.

[{"selector":"#anim-86ed374f-3e87-4f83-a25b-e1bcc1ecd776","keyframes":{"transform":["translate3d(107.86516%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0461e2b8-bfff-408e-8fef-f664ef23a0a9","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-784cc8ec-8dca-4b76-9174-b7bc3adfa8ee","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}]

This move reflects LinkedIn's strategy under Microsoft ownership to diversify revenue streams and improve user experience.

[{"selector":"#anim-9b1790ce-f75f-4408-a11b-7355d64cda3c","keyframes":{"transform":["translate3d(-113.39563%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-71796708-8434-4485-9880-5588d51ddc65","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c57fc1c5-6caa-493c-989d-c274e913a981","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}]

Premium subscription revenue surged by 25% in 2023, contributing $1.7 billion to LinkedIn's annual revenue of $15 billion.

[{"selector":"#anim-58d06c7a-a168-4908-89c3-bc9313e15e8f","keyframes":{"transform":["translate3d(114.10658%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-086f5a08-9674-45b2-ac4b-494d53d08a6c","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bb529380-96b0-47d7-adb2-2b7861144cbc","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}]

Premium Company Page features include visitor tracking, customizable call-to-action buttons, and prominent testimonials display.

[{"selector":"#anim-54771c48-c9c8-4194-9ea8-aa6178c32e40","keyframes":{"transform":["translate3d(-107.5419%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e6020cbe-3a9d-4b08-b26b-9cf4fd401027","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cb7ddc83-0e8c-4d5e-9d76-fd721540deca","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}]

The subscription also provides AI writing assistance and a golden badge for verified premium pages.

[{"selector":"#anim-8596d4a6-3da5-44ad-a80e-b9cdb1a084c0","keyframes":{"transform":["translate3d(114.95328%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-264aa53b-fd4f-4f63-a202-265867e4239c","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2b8465d9-6f28-4516-a581-4c67d3a66f58","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}]

LinkedIn is venturing into influencer marketing, competing with platforms like TikTok and Instagram, by introducing Thought Leader ads.

[{"selector":"#anim-0ea21a6c-1d6f-4e82-af18-de8282bfe373","keyframes":{"transform":["translate3d(-116.82848%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-201e5ec7-4ca9-4eac-a03b-93000008e8d8","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-31779e6b-28b1-4a1f-8bec-adebbf2abc11","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}]

With influencer marketing gaining traction in the U.S., LinkedIn aims to leverage its vast user base for expansion.

[{"selector":"#anim-541dfbc1-0636-4519-b394-a9de2e6a3fb3","keyframes":{"transform":["translate3d(121.60280%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5180bf44-aa39-46f8-a3b6-799d25ecd4ad","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-780a688f-4d35-45ab-97e2-cb272da0df8f","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}]

LinkedIn is expanding its content offerings by introducing short-form video content, joining the ranks of TikTok, Instagram, YouTube, Snapchat, and Netflix.

[{"selector":"#anim-b3ffa949-53e5-4fee-8cd3-9d906bd62f1c","keyframes":{"transform":["translate3d(-109.91254%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ea765bd3-15d0-49ba-8d1e-2731beb847d8","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9a0d07b6-8232-4adf-9cc4-2622874d871c","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}]

Microsoft stock has seen a 44% increase in the past year, offering investment opportunities through ETFs like XLK and FTEC.

Arrow Arrow Learn more